LittleSketchbook Brand Identity

Project Type

LittleSketchbook is a brand of sketchbooks made from recycled paper collected from artists. The front covers have a variety of native Australian flowers hand painted on them as a portion of the proceeds is donated to Rural Fire Services.

The brand believes that even the most imperfect medium can be used to create something beautiful. I wanted to draw on this in the branding style by having rough handdrawn illustrations to be used across packaging materials. The colour palette was chosen to be more natural toned to match their native flower covers but to also represent one of the key aspects of this brand that is to make sketchbooks more sustainable by reusing scrap paper.

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