Hush. Brand Identity

Project Type

*Note: My views do not reflect this brand, it is merely made for social commentary.

Hush. is a fictional brand made to draw attention to the issues many women face in healthcare. This brand takes on the voice of a straight old man talking to women and reducing their worth down to their reproductive organs. The app allows women to track when they are most fertile while also featuring many unwarranted comments women have heard from doctors.

The colour scheme is reminiscent of the 1950s fridges made to make housewives excited about being in the kitchen. Similarly the illustrations are used to reinforce the old ideal that a women’s worth is her reproductive organs.