A New Leaf Brand Identity

Introducing A New Leaf - the coolest new and most vibey shop with the best cared-for plants and most unique pots you will ever find.

To reflect the boho vibe of the store I went with a more organic font that I altered with rounded corners and leafy cutouts. The colour palette also helps to reflect the leafy boho vibe of the brand rather than other variations of the boho aesthetic. The leafy motif used in the logo was also used to make patterns and sticker designs that can be used for varying merchandise and online content.